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Happy fifth anniversary to .mobi!

Tuesday, September 27th, 2011
.mobi Laundrush Launch

Members of the .mobi team on September 26, 2006

Five years ago — on September 26, 2006 — the .mobi domain opened its doors for registrations. Only five years ago but, back then, no iPhone. No Android. The Motorola Razr was still cool (if lower-end). My state-of-the-art mobile device was a Wi-Fi-enabled Palm device (without a phone). Conversations at mobile events often centered around Blackberries and what interesting things they could do.

Today, I know one person who still uses a Razr. Palm … thought about them lately, outside of the “What’s up with HP” discussions? Blackberry. We’ve all watched that stock drop; some of us are hoping they find a new niche rather than circle the dead pool. And who even saw an iPad on the horizon?

But, despite all those radical changes on the mobile front, .mobi as a domain has continued to grow. There are now more than one million active registrations and .mobi is the sixth largest generic Top-Level Domain in the world (.com, .net..org. .info and .biz come before it.) There are now two-character domains like nv.mobi and 53.mobi. There are now .mobi sites covering the world, in every vertical. (And in South Africa, “.mobi” is synonymous with “mobile website,” e.g., “Our product needs a .mobi built before we launch.”)

And mobile content is no longer an after-thought. Read what Google said just last week in regards to mobile-ready content and the Google advertising platform, “We will be introducing the mobile optimization of a website as a new factor of ads quality for AdWords campaigns that are driving mobile search traffic. As a result of this change, ads that have mobile optimized landing pages will perform better in AdWords — they will generally drive more mobile traffic at a lower cost.” [Italics mine.]

The .mobi domain was created to help make the mobile Web a viable endeavor. And we can all say the mobile Web, since then, is in everyday use. Did the .mobi domain alone do that? The iPhone certainly helped. But so did dozens of other convergent technologies and services. And it’s part of the reason the dotMobi company’s other products — primarily the goMobi site creator and DeviceAtlas mobile device database — have been successful. Our mobiForge cross-platform developer forum now has more than 50,000 active members, and our mobiThinking forum continues to be a sourcebook of choice for marketers globally.

In the photo above, one-third of us who were there then are here now. That’s a long time for anyone in the world of technology. And that’s a tribute to the belief we have in the .mobi domain, the dotMobi company, and the mobile Web.

So happy birthday, .mobi! It’s been five exciting years; I can’t wait to see what the next five hold!

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Posted in Advertising, Content, DeviceAtlas, dotMobi, goMobi, mobiForge, Mobile Web, mobiThinking | 2 Comments »

HostingCon 2011

Wednesday, August 24th, 2011

Now the dust has settled on HostingCon 2011, and the team has recovered from the jetlag a quick post on how it all went. Lots of interest in goMobi both on stand and at the sessions and our unofficial HostingCon mobile site  http://hc2011.mobi was a big hit with the attendees covering all the news parties, schedule and more.  Some photos here.

People are telling us they need a solution that brings the latest technology developments together in a mobile web solution that is cost effective and easy to use. The new mobile marketing features of the latest goMobi release like QR codes and social media integration are resonating strongly with an increasingly mobile savvy market. The agenda has moved on from “what to do with mobile” to “what can mobile do for me and my business”.

We were of course delighted to announce our partnership with Parallels to make goMobi available as an APS package.  So now the 10,000-plus Web services providers and resellers who use the Parallels platform can offer goMobi to their customers.  Lots of positive pickup in the Twittersphere, thanks all for picking up the story on Twitter.

Now just as we’re back in the office with our feet under the desk, it’s time to start preparing for our next event. See you at Adtech London 2011 where we are Official Mobile Partner. Check out http://adtechuk.mobi on your phone.

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Posted in Content, dotMobi, Events, goMobi, Mobile Web | No Comments »

The proof is in the Parallels platform

Thursday, August 4th, 2011

goMobi LogoToday, dotMobi announced the latest “good news” story on goMobi, our award-winning mobile site building and content maintenance platform: dotMobi has taken advantage of the Application Packaging Standard (APS) to make goMobi available to the 10,000-plus Web services providers and resellers who use the Parallels platform.

Just as the .mobi domain has continued to grow as the standard for naming content — more than one million domains registered and growing — goMobi is fast emerging as the standard tool for mobile content creation and maintenance. Finding new ways to make goMobi available is always part of the internal discussions we have at dotMobi, and we’re very excited to bring goMobi to Parallels.

For those of you who are not familiar with it or only know its PC-emulation software for the Macintosh, Parallels is a worldwide leader in software that is used by companies who offer a full range of Web services (like hosting) to their customers. With the APS packaging that dotMobi has done, Web services companies can easily and quickly add goMobi into their product mix– think “plug and play.” This means that their customers can go mobile and give themselves an opportunity to consider using .mobi to identify that mobile content.

As we previously mentioned a few weeks back, goMobi recently graduated to  version 1.4 with integration with Facebook, Twitter, and foursquare (among others); QR codes and easy-to-design flyers; custom analytics and a hosted image gallery. So, with growing interest in the mobile Web — and tools like these at your disposal — there’s no better time than now to “goMobi.”

By the way, if you’re planning to attend HostingCon 2011 next week, be sure to bookmark our goMobi “buzz” site for event visitors at http://hc2011.mobi, so you can see goMobi in action. And please come visit us at booth #226.

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Posted in Content, dotMobi, Events, goMobi, Mobile Web, Software | No Comments »

RCR Wireless News: Video Interview with Trey Harvin, CEO of dotMobi

Friday, May 27th, 2011

Earlier this week, RCR Wireless News made a visit to Dublin and interviewed several Irish tech companies, including dotMobi. The following clip features dotMobi’s CEO, Trey Harvin, discussing the .mobi domain, DeviceAtlas and goMobi:

This next clip is a close-up of how goMobi works, using the award-winning snowboards.mobi site, built on the goMobi platform:

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Posted in Content, dotMobi, goMobi, In the News, Mobile Web | No Comments »

Google says “Think Mobile” … and then goMobi

Tuesday, February 15th, 2011

Webinar presenter Jason Spero of Google

On February 10, Google hosted a webinar called, “Think Mobile.” Unlike many webinars, this one was packed with information. The first half of the program was a presentation on the phenomenal growth of mobile by Mary Meeker, a partner at the investment firm of Kleiner Perkins.

The second half, presented by Google’s Dennis Woodside and Jason Spero, was a “wake-up call” to businesses about going mobile and what steps they should take to get there. For example, they noted that approximately 15% of all Web traffic now is mobile. That means not having a mobile site is like closing your website one day each week.

They then outlined a five-step program that businesses should follow for going mobile. Those five steps proved to be a strong validation of the philosophy behind — and methodology for building — our award-winning goMobi service. The five steps Google outlined during the webinar are:

  1. Build a mobile-specific site. (Three statements of importance: “Be prepared to let go of your desktop content.” “Build something and get it out there.” “Don’t spend forever doing it.” Those three statements are at the core of why we designed goMobi to work the way we did.)
  2. Build local. Your mobile site should have local in mind since one-third of mobile searches have “local intent.”
  3. Make it personal. Harness the personal aspects of mobile.
  4. Track independently. Make sure that you track activity on the mobile site separately from your desktop website.
  5. Iterate. Keep tweaking the site as you learn how people use it.

goMobi follows these same steps in helping small businesses create dynamic, valuable mobile websites. goMobi is a total solution, delivering a complete mobile website in mere minutes using existing Web content while delivering the best user experience possible, just as Google outlined it in their webinar. goMobi lets you:

  1. Build a mobile-specific site with information for on-the-go users and mobile-friendly features to help book more business.
  2. Build local with maps, business hours, coupons and reservations to encourage in-person visits.
  3. Make it personal by maintaining consistent branding for your business as well as stimulating word-of-mouth with links to social media.
  4. Track activity on the mobile site separately from your desktop website using Google Analytics.
  5. Iterate — and reiterate — your site content as often as you like while you test what will best drive additional business for you.

If you already use goMobi, you’ll know that it walks you through each of these points as you build your goMobi site.

And if you haven’t yet gone mobile, why not? The Web experts at Google are showing you that you’re missing business by not being mobile. And using goMobi ensures that you’ll follow the best practices for going mobile as laid out by Google.

So get going … and goMobi!

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Posted in Business, Content, Events, goMobi, Mobile Web, SMB | 3 Comments »

goMobi goes global

Tuesday, December 14th, 2010

Along with winning an Irish Software Association award for best technical innovation of 2010, goMobi has just graduated to version 1.2 — a release designed to make goMobi global with advanced language capabilities leading the pack of  new features.

First, goMobi is now available in multiple languages for both site owners and sites visitors. goMobi site owners can now use the goMobi Setup Assistant in English, Spanish, French, German, Portuguese and Simplified Chinese, and can display the site in any of those languages. Also, with a single click, visitors can view a goMobi site in the language of their choice, with 14 languages available. This capability makes goMobi unique in being able to create a mobile presence that is globally useable and ubiquitous.

Another cool new feature is that goMobi users can publicize their events, like sales or conferences, via an XML feed from Google Calendar. And we’ve updated the ”Find Us” feature so that it now shows the direction and distance to the site owner’s business from the user’s current location on phones that have a GPS or compass functionality.

For our goMobi sales partners, we’ve added enhanced reporting capabilities that allow the exporting of goMobi subscription information along with the ability to more easily track trial customers to encourage them to convert to “live” accounts. We’ve also created new marketing materials for sales partners in English, Spanish, French, German and Portuguese.

If you’re interested in goMobi — and given how easily you can create a mobile presence with it, you should be — you can read more at http://goMobi.info. And you can get a goMobi subscription from a variety of Internet service companies, including BulkRegister, eNom, Instra Corporation, IP Mirror, name.com and OpenSRS.

Posted in Content, dotMobi, goMobi, Mobile Web, Software | 1 Comment »

And the goMobi Challenge Winner is …

Thursday, November 18th, 2010

The goMobi Challenge has come to an end. For those who weren’t following too closely, the goMobi Challenge was a contest to see the different and creative ways a designer could use the developer-specific tools included with each goMobi account.

The entries, which came from participants on practically every continent, were stellar. The judges even requested additional time to make sure each site received a extra-thorough review. After careful deliberation, our judging panel chose a shortlist of four honorable mentions and one winner.

The four honorable mentions are:

And the winner of the goMobi Challenge is http://www.snowboards.mobi by Nigel Ankin (UK).

The judges found that Nigel’s site “embraced the full suite of goMobi tools” and offered “rich multimedia content.” As winner, Nigel will receive a 16 GB WiFi-enabled iPad, 100 free goMobi accounts and a press release spotlighting his work.

We’d like to give a special “thank you” to our judges:

And an especially big “thank you” to everyone who took the goMobi Challenge!

Posted in Content, Contests, Featured Sites, goMobi, Software | 3 Comments »

More than 100,000 unique visitors per month

Wednesday, October 20th, 2010
MobileJobs.mobi Screen Capture

MobileJobs.mobi Screen Capture

At dotMobi, we love success stories. We especially love ones that take a simple, solid business idea and develop it into a big success. That’s why we love a new case study we’ve published in our .mobi Resource Center.

CEO Fran Grossman,who runs eJobStores.com, Ltd., recently decided to embrace the mobile Web by creating mobile-specific offerings. To meet their goal, Grossman and team launched http://MobileJobs.mobi.

Like its desktop sister site, MobileJobs.mobi is a centralized employment network that features more than 300 mobile-friendly jobs sites like accountingjobs.mobi, constructionjobs.mobi, pharmacistjobs.mobi and radiologyjobs.mobi.

The concept of the MobileJobs.mobi, along with targeted marketing, has made the network highly successful, with more than 100,000 unique visitors per month.

To learn more about how Fran developed and grew MobileJobs.mobi, read the case study.

Posted in Advertising, Business, Content, Featured Sites, Marketing, mobiForge, Mobile Web, mobiReady | No Comments »

goMobi Challenge — Extended and iPadded!

Wednesday, September 8th, 2010

The goMobi Challenge is on now!

Given that it’s been a very hot summer this year, we decided everyone needed a few days to regroup for the goMobi Challenge.
Since we want to see just how personalized you can make a goMobi site, we’re giving you a little extra time to show us your stuff. We’ve extended the contest through October 17, 2010.

And along with the first-prize package of 100 one-year subscriptions to the goMobi product and highlighting you and your winning entry via an international press release, we’re giving the winner a 16 GB, WiFi-enabled iPad (all the better for looking at mobile websites).

But time is still short, so get going now.

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Posted in Content, Contests, dotMobi, goMobi, Software | No Comments »

The goMobi Challenge is on!

Friday, July 30th, 2010

We’ve got a prize-winning contest for you: The goMobi Challenge is on now!

By now, you’ve heard us talk about goMobi, our new mobile site building and content management tool. While we’ve discussed it mainly as an easy way for non-tech folks to quickly build mobile sites, we designed it so that Web developer and designer pros can use it as a base for building top-notch mobile sites as personalized and unique as you — or your clients — want.

We want to see just how personalized and unique you can make a goMobi site. And that’s why we’ve created a special contest: the goMobi Challenge. The basics are simple. Register for a free test site at http://cp.gomobi.info/gomobi_challenge. Then check out our mobiForge article on using the many developer-specific tools included with each goMobi account. And build away! Build a site for a business — even your own — or a band or club or … Well, you get the idea. We want to see your creativity in using goMobi to create unique sites.

When you’re done, just visit our goMobi Facebook page (http://facebook.com/gomobi) to submit your entry.

“What do I win?”

If you’re the winner, you’ll receive a first-prize package consisting of 100 one-year subscriptions to the goMobi product plus we’ll highlight you and your winning entry via an international press release to help you gain more clients.

Contest submissions will be accepted through 15 September 2010. You can see the full list of rules and disclaimers at http://facebook.com/gomobi.

Now, get going and goMobi!

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Posted in Content, Contests, goMobi | No Comments »

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