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As you likely saw earlier today, dotMobi has launched a new product: goMobi. While our Instant Mobilizer product served a specific niche in transforming existing content, goMobi is a major leap in capabilities — and possibilities.

goMobi is more than a mobile site builder or content management system. It’s a hybrid of the two that addresses the content gap on the mobile Web.

Content gap?

In the past few years, there’s been significant progress in mobile technology, particularly with smarter handsets and faster networks. Content, the third leg of the “mobile stool” — along with handsets and networks — has not kept up with innovations. goMobi addresses this gap by understanding that good content is about experience. A good experience is about relevance. Most mobile sites currently mistake “Mobile Relevance” for the same as “Desktop Relevance,” only smaller. goMobi corrects that assumption.

As we’ve often said, dotMobi believes that the mobile Web is nothing like the desktop Web, and should not be modeled after it. In that way, for instance, we have a similar attitude as Apple does towards the iPad and its standard Macintosh computers.

goMobi Mobile Site, built using dotMobi's new goMobi product.

The mobile interface should be about what the mobile user may want to do, and should be individualized to achieve the best possible experience for each customer.

goMobi meets those needs by delivering the first truly usable content mobilization platform. goMobi is:

• A hybrid between a traditional content management system and a mobile Web site builder,
• A hybrid between the desktop Web experience and the client-side smartphone experience,
• A hybrid of a rich set of mobile capabilities with a practically automatic, “non-techie” interface.

The end result for an SMB is the opportunity to create and grow a mobile presence without needing to be knowledgeable about latest trends or technology. goMobi takes care of that.

The end result for the mobile Web user is accessing a Web site that gives you the ability to do exactly what you want to do — quickly, easily and completely.

One of the things I’m especially excited about is that the goMobi platform has been designed for quick extensibility, meaning that new features and options will be coming on a regular basis as users find new ways for goMobi to promote their businesses. It also means goMobi is “future proof” as a platform.

If you’ve been waiting to build you mobile website, now’s the time to jump in. The control panel you use to build your mobile site is easy — and, dare I say, fun — to use. The site you create will look terrific, no matter what phone you’re using to access it; goMobi sites make every phone act like a smartphone with clean icons and text indicators … and all with no special effort on your part.

We have a raft of information on our new product Web site, and even a new Facebook page so you can give goMobi your own “Thumbs Up!”