At a recent event held in the beautiful Latvian capital of Riga, we announced a joint project between the Latvian ccTLD Registry NIC.LV and dotMobi to promote awareness about the mobile Web in Latvia.
As part of this project, NIC.LV now gives all .LV registrants the option to activate a “.LV.mobi” extension corresponding to their .LV domain at no extra charge, so that they can use it to identify and more easily promote their mobile website.
One of the key benefits of using a ccTLD domain like .LV is that it is an easy and intuitive way of providing a strong local context to the site visitors. That local context is even more relevant as Internet users become increasingly mobile, and start using their mobile phones to look for information about businesses and services around them. Adding a .mobi at the end of the ccTLD domain is the best way to build on that local context: it emphasizes that a site is both locally relevant and mobile friendly at the same time. Now, .LV domain holders can focus on promoting their online identity around their .LV domain, while enjoying the benefit of being more easily and reliably findable on mobile.
It is the first time that two TLD registries come together in such a way. We are very pleased to be working with NIC.LV on this project, as they are known for their commitment to providing innovative services and going the extra mile for the benefit of their local community.
Also, working with NIC.LV allows dotMobi’s message on the growing importance of the mobile Web to reach the Latvian market more effectively, and we are convinced that this will prove a winning combination… and an example that we can export to many other countries in the future.
To help .LV registrants exploit this opportunity and support the development of the mobile Web in Latvia, we’ve also launched the goMobi.lv site with our partner SIA Amberbit. The site gives all .LV registrants who do not have a custom-developed mobile site to use their .LV.mobi domain with goMobi to build a strong, effective mobile presence for their business.

Network Solutions has become the latest 


You may have heard about this elsewhere but just in case …







