Network Solutions has become the latest goMobi partner. Read the full story.
Archive for the ‘SMB’ Category
Welcome, Network Solutions!
Thursday, February 24th, 2011Google says “Think Mobile” … and then goMobi
Tuesday, February 15th, 2011
Webinar presenter Jason Spero of Google
On February 10, Google hosted a webinar called, “Think Mobile.” Unlike many webinars, this one was packed with information. The first half of the program was a presentation on the phenomenal growth of mobile by Mary Meeker, a partner at the investment firm of Kleiner Perkins.
The second half, presented by Google’s Dennis Woodside and Jason Spero, was a “wake-up call” to businesses about going mobile and what steps they should take to get there. For example, they noted that approximately 15% of all Web traffic now is mobile. That means not having a mobile site is like closing your website one day each week.
They then outlined a five-step program that businesses should follow for going mobile. Those five steps proved to be a strong validation of the philosophy behind — and methodology for building — our award-winning goMobi service. The five steps Google outlined during the webinar are:
- Build a mobile-specific site. (Three statements of importance: “Be prepared to let go of your desktop content.” “Build something and get it out there.” “Don’t spend forever doing it.” Those three statements are at the core of why we designed goMobi to work the way we did.)
- Build local. Your mobile site should have local in mind since one-third of mobile searches have “local intent.”
- Make it personal. Harness the personal aspects of mobile.
- Track independently. Make sure that you track activity on the mobile site separately from your desktop website.
- Iterate. Keep tweaking the site as you learn how people use it.
goMobi follows these same steps in helping small businesses create dynamic, valuable mobile websites. goMobi is a total solution, delivering a complete mobile website in mere minutes using existing Web content while delivering the best user experience possible, just as Google outlined it in their webinar. goMobi lets you:
- Build a mobile-specific site with information for on-the-go users and mobile-friendly features to help book more business.
- Build local with maps, business hours, coupons and reservations to encourage in-person visits.
- Make it personal by maintaining consistent branding for your business as well as stimulating word-of-mouth with links to social media.
- Track activity on the mobile site separately from your desktop website using Google Analytics.
- Iterate — and reiterate — your site content as often as you like while you test what will best drive additional business for you.
If you already use goMobi, you’ll know that it walks you through each of these points as you build your goMobi site.
And if you haven’t yet gone mobile, why not? The Web experts at Google are showing you that you’re missing business by not being mobile. And using goMobi ensures that you’ll follow the best practices for going mobile as laid out by Google.
So get going … and goMobi!
Meet goMobi, our new product for SMBs, Web designers and developers
Monday, June 21st, 2010
As you likely saw earlier today, dotMobi has launched a new product: goMobi. While our Instant Mobilizer product served a specific niche in transforming existing content, goMobi is a major leap in capabilities — and possibilities.
goMobi is more than a mobile site builder or content management system. It’s a hybrid of the two that addresses the content gap on the mobile Web.
Content gap?
In the past few years, there’s been significant progress in mobile technology, particularly with smarter handsets and faster networks. Content, the third leg of the “mobile stool” — along with handsets and networks — has not kept up with innovations. goMobi addresses this gap by understanding that good content is about experience. A good experience is about relevance. Most mobile sites currently mistake “Mobile Relevance” for the same as “Desktop Relevance,” only smaller. goMobi corrects that assumption.
As we’ve often said, dotMobi believes that the mobile Web is nothing like the desktop Web, and should not be modeled after it. In that way, for instance, we have a similar attitude as Apple does towards the iPad and its standard Macintosh computers.
goMobi Mobile Site, built using dotMobi's new goMobi product.
The mobile interface should be about what the mobile user may want to do, and should be individualized to achieve the best possible experience for each customer.
goMobi meets those needs by delivering the first truly usable content mobilization platform. goMobi is:
- A hybrid between a traditional content management system and a mobile Web site builder,
- A hybrid between the desktop Web experience and the client-side smartphone experience,
- A hybrid of a rich set of mobile capabilities with a practically automatic, “non-techie” interface.
The end result for an SMB is the opportunity to create and grow a mobile presence without needing to be knowledgeable about latest trends or technology. goMobi takes care of that.
The end result for the mobile Web user is accessing a Web site that gives you the ability to do exactly what you want to do — quickly, easily and completely.
One of the things I’m especially excited about is that the goMobi platform has been designed for quick extensibility, meaning that new features and options will be coming on a regular basis as users find new ways for goMobi to promote their businesses. It also means goMobi is “future proof” as a platform.
If you’ve been waiting to build you mobile website, now’s the time to jump in. The control panel you use to build your mobile site is easy — and, dare I say, fun — to use. The site you create will look terrific, no matter what phone you’re using to access it; goMobi sites make every phone act like a smartphone with clean icons and text indicators … and all with no special effort on your part.
We have a raft of information on our new product Web site, and even a new Facebook page so you can give goMobi your own “Thumbs Up!”
